Pricing is one of the most powerful ways to improve – or destroy – profits. This course can help you improve the pricing practices at your company or allow you to help your clients make better pricing decisions.
I'll begin by explaining cost-plus pricing. This is a popular pricing methodology but is fraught with some significant weaknesses. The next few lessons dive into the financial analysis of pricing decisions. The best pricing levels may be contingent on a company's production capacity.
Setting the price for a new product or in a new market can be very difficult. I'll offer some tips. Once we set that starting price point and begin selling at it, we gain knowledge of how prices, costs, and volumes interact. We can then begin adjusting prices to optimize profits. I'll offer some ideas on how to do this.
Finally, pricing is a team sport. Each part of a company has a different perspective and role in setting prices. I'll explain why some believe that Finance should lead pricing discussions.
This webinar is available with
NO ADDITIONAL FEE if you have an active
all access membership or
webinar membership or can be purchased for
$20.00!
| Instructor: | Rob Stephens |
| Course No: | FIN-ANALYSIS-G90024 |
| Recommended CPE: | 2.00 |
| Delivery Method: | Group Internet Based - Webinar |
| Date Offered: | 10/29/2024 10:00 AM - 12:00 PM |
| Level of Knowledge: | Basic |
| Prerequisites: | None |
| Advanced Preparation: | None |
| Registration Requirements: | Registration with GoToWebinar is required |
| Recommended Field of Study: | Webinars - Group
Finance
|
|
|
|
Learning Objectives
- Recall the basics of cost-plus pricing
- Identify price cannibalization
- Recognize break-even analysis