Pricing is one of the most powerful ways to improve – or destroy – profits. This course can help you improve the pricing practices at your company or allow you to help your clients make better pricing decisions.

Price is a function of the value provided to customers. This course focuses on customer perceptions of value and their willingness to pay for that value.

I'll start by explaining the concepts and calculation of value-based pricing. Understanding what customers value and whether they are willing to pay for that value should drive your company's strategies and costs.

Who determines value? The customer makes the ultimate decision when they decide what price they are willing to pay for a product and which product to buy (if any). Behavioral finance offers insights into how customers determine value. I'll explain how.

I'll walk through price differentiation and segmentation concepts and examples. You'll then learn about the price-response function and how to estimate it. Estimating the price-response function helps a company better project sales volumes at a new price, which is important for deciding whether to change prices.

I'll finish this course by touching on pricing ethics. Customers must perceive pricing to be fair for them to be willing to buy a product from a company.


This webinar is available with NO ADDITIONAL FEE if you have an active all access membership or webinar membership or can be purchased for $20.00!

Instructor: Rob Stephens Course No: FIN-VALUE-G90024 Recommended CPE: 2.00 Delivery Method: Group Internet Based - Webinar Date Offered: 10/22/2024 10:00 AM - 12:00 PM Level of Knowledge: Basic Prerequisites: None Advanced Preparation: None Registration Requirements: Registration with GoToWebinar is required Recommended Field of Study: Webinars - Group Finance

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